Our Blog

We are currently working with a dream client – a high profile public organisation that’s redesigning its already popular website. Our brief: to help them make their content even better.

This project has been different in every way to every other project we’ve ever worked on. And because of the rise of content strategy, I know it’s a harbinger of things to come.

Found: one brilliant content strategy podcast. I’ve just been listening to Daniel Eizans and Kristina Halvorson and must share now!

Daniel is a content strategist at the bold and beautiful American ad agency Campbell Ewald. He nonchalantly tells us they’ve had a content strategy group for three or four years. Hear that New Zealand agencies?

A year or so ago I had a whinge in this blog about the lack of content speakers or workshops in the Webstock line-up. The Gods answered with the delivery of Brain Traffic’s Kristina Halvorson to New Zealand for Webstock’s content strategy workshop in February.

I’ve been pondering blog number one, 2011 … What’s the big thing this year? Content strategy, yes, but do designers care? Do they know they should?

Hooray for Kristina Halvorson’s book Content Strategy for the Web. It left me inspired, affirmed, and with a pile of notes on process improvements that will help us to help our clients.

I wanted to go to Webstock this year but there was a wee hole in the programme where content strategy should’ve been. Well, where I would’ve loved it to have been!